Marketing Manager

About the job

Lillian Custom Homes is currently looking for a Marketing Manager for their Sales and Marketing Department. The candidate will manage and maintain the marketing and public relations for the company, designing and planning community marketing materials and strategies. Plan and prepare the model openings and maintain models thereafter. This position requires supporting the sales staff in marketing efforts and managing the sales CRM and reports to the COO.

Essential Duties and Responsibilities

· Manage the activities of the Marketing Department

· Coordinate advertising and public relations for all communities

· Manage design of flyers, signage, and all other marketing collateral

· Manage the maintenance of model home’s advertising, signage, brochures, and other marketing materials

· Marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, promotions, etc.

· Work closely with sign vendors for new community signage and updates

· Generate traffic to communities through various methods of advertising

· Work with design center consultant to update design selections on the website

· Manage Realtor program as well as Realtor networking and communications

· Manage website design and updates

· Plan model homes grand openings and quarterly corporate events

· Manage yearly marketing budget

· Train the sales team on the use of Sales CRM

· Analyze marketing budget, ROI and all web analytics to determine future marketing

· Coordinate with the drafting department to ensure timely updates of inventory of floor plans

Required Qualifications

· Experience in New Home Construction Industry

· Bachelor’s degree (B.A.) from four-year college or university and 2 – 4 years related experience and/or training; or equivalent combination

· At least 2 years experience in graphic design

· Must have a reliable vehicle, a valid driver’s license, and be willing to travel to communities

· Strong computer skills, being able to use Microsoft Office Suite efficiently

· Proficient knowledge of Adobe Creative Suite – Photoshop & InDesign primarily

· Ability to make website changes and some knowledge of coding preferred

· Strong written and spoken English language skills

· This position is a very public role and requires absolute professionalism in both the professional and personal realms

· Experience working with Apple/Mac products

· Experience in WordPress

· Experience working with Canva

· Experience using a Marketing/Sales CRM like HubSpot or Constellation/New Star Sales

· HubSpot Inbound Marketing and Google AdWords Certified

· Experience working with Hootsuite

Preferred Qualifications

· Fluent in SEO & Email best practices
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Work Remotely

• No

Job Type: Full-time

Pay: $85,000.00 – $150,000.00 per year

Benefits:

• 401(k)
• Dental Insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8-hour shift
• Monday to Friday
• Weekends as needed

Education:

• Bachelor’s (Preferred)

Experience:

• New Home Construction Industry: 1 year (Preferred)
• Adobe InDesign: 1 year (Preferred)
• Hootsuite: 1 year (Preferred)
• HubSpot: 1 year (Preferred)
• Marketing: 6 years (Preferred)

Work Location: In person